Prince’s new single may not have the pizzazz of former hits like “Let’s go crazy”, “U got the Look” or even “Diamond and Pearls” and it certainly doesn’t touch on world topics as did “Sign O’ the times”.
But in keeping with his new-found consistency for crafting great (if embarrassingly un-commercial) albums such as 2004’s ‘Musicology’ and 2006’s ‘3121’, his new track “Guitar” romps through musical genius and comes out smelling like diesel. No artist today makes a guitar sound as sexy as Prince does, and on this new single, his instrument smokes and purrs like anything from his generous back catalogue.
Sounding as fresh as he did back in his 80’s heyday, Prince declares his love for an unmentioned attention grabber, telling her he loves her “But not like I love my guitar”. 80’s era Prince would have amped up the sly sexiness of this song causing much sought after controversy.
Today’s Jehovah’s Witness Prince, however, concentrates on the Bible, only stirring up controversy in England where he has decided to give away copies of parent album ‘Planet Earth' with each copy of the Mail On Sunday newspaper. This bold marketing move has ruffled the feathers of local retailers who claim that giving away music draws attention away from their stores and potential buyers of new albums.
Oh the marketing genius of Prince should never be doubted. Now if he could only score a hit.
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